Who we are
The Game of Makeup ("TGM", "we", "us") is a Professional Makeup Academy & Studio founded by Sarah Khan, at C 1070, opposite Lucknow Dental Clinic, Arawali Marg, Indira Nagar, Lucknow, Uttar Pradesh, India.
This policy explains how we handle your personal data when you visit our website, book our online makeup class, or contact us.
What we collect
When you book
- Your full name, email address, and mobile number with country code.
- The country you choose for pricing.
- Booking details: amount, currency, booking status, payment references and refund status, including records of earlier online bookings.
- Whether our confirmation email was sent.
We never collect your card number, UPI PIN or bank password. Please do not share these when contacting us.
When you visit the website
- IP address: used for a short time to stop misuse, such as too many attempts. We save only a one-way scrambled code (a "hash") of it, which is deleted automatically, usually within 30 minutes.
- Approximate country: our hosting provider tells us which country you seem to be in, so we can show prices in your currency. We do not know your exact location.
- Your cookie choice: saved against a random code made by your browser. Our server keeps only a hash of that code.
- Technical logs: our hosting provider may keep short technical records (such as IP address and browser type) to run the website safely.
Saved in your browser
Our website saves a few small items in your own browser: your cookie choice and its code, and the country you chose. Earlier online bookings may also have saved a private payment-status link (only while the tab remains open; our server keeps only a hash of it) and, with advertising allowed, a note that the purchase was already counted. Our website does not set its own cookies for these.
Optional analytics and advertising
Analytics and advertising are enabled by default when this browser has no saved preference. The bottom ribbon shows these settings. Uncheck either option or select "Essential only" to turn them off; changes save automatically. We keep site defaults separate from a record of a choice you made. Existing saved opt-outs are respected.
- Analytics: Google Analytics counts visits and pages viewed. Records from earlier online bookings may also include checkout activity and the order number, amount and currency.
- Advertising: Google Ads, Meta Pixel and Meta Conversions API (Meta runs Facebook and Instagram) help us see if our ads work, for example when someone views the class. Earlier online bookings may also have recorded checkout and purchase activity.
- For earlier online bookings with advertising allowed, our server sent Meta the email address and country as one-way hashes, so Meta could match the purchase to an ad.
- Earlier online bookings with these tools allowed may retain the Google Analytics visitor and session codes, the campaign tags in the link that brought you, Google and Meta ad-click codes, and Meta's browser code (from its cookie).
- These tools set their own cookies. Apart from the hashed email sent to Meta, we never send your name, email or phone number to these tools.
Changing your settings: open "Cookie preferences" in the footer of any page. Switching a tool off stops its tracking in this browser immediately and removes its accessible cookies from our website. Your choice is also sent to our server; if that fails, the ribbon says so and we retry on your next visit. Information already sent cannot be taken back. Settings are stored separately for each browser and website domain.
When you contact us
If you message, call or email us, we use your details and message to reply and help you.
How we use your data
- To help you register with Aaliya and confirm your booking.
- To send your confirmation email, Zoom joining details and other class information.
- To tell you about changes to the class, by email or WhatsApp.
- To answer questions and handle refunds.
- To show prices in your currency and keep the website safe.
- To count visits and measure our ads while the corresponding analytics and advertising settings are enabled.
- To meet legal, tax and accounting duties.
We do not sell your personal data. We will not send you marketing messages without your permission.
How long we keep it
- Booking and payment records: as long as needed to run the class, handle refunds, and meet legal, tax and accounting duties. Then we delete them or remove the personal details.
- Cookie choice hash: kept so we can follow your choice.
- Items in your browser: until you clear them (the payment status link goes when you close the tab).
- Messages: as long as needed to help you.
How we protect it
For earlier online bookings, sensitive payment details stay with the payment provider. Private codes are saved on our server only as one-way hashes. No public page shows anyone's booking, and only people who need booking details to run the class can see them. No website is fully secure, but we work hard to protect your data.
Your rights
Under Indian law, including the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000, you can:
- ask what personal data we hold about you and how we use it,
- ask us to correct or update it,
- ask us to delete it (some records, such as payment records, may need to be kept where the law requires),
- withdraw your consent at any time (for cookies, use "Cookie preferences" at the bottom of our home page). This does not affect what was done before,
- raise a complaint (grievance) with us.
To use these rights, contact us. We may ask you to confirm who you are, for example from the email or phone number you booked with. If you are not happy with our answer, you can take your complaint to the authority set up under Indian data protection law.
Complaints (grievances)
For any concern about your personal data, contact The Game of Makeup using the details below. Please share your name, the email or phone number you booked with, and the problem.
Children
Our class is for people aged 18 and over. People under 18 can join only with a parent's or guardian's permission. If you think a child gave us personal data without this permission, contact us and we will delete it.
Changes to this policy
We may update this policy. The date at the top shows the latest version. Websites we link to, such as Instagram, WhatsApp and Google Maps, have their own privacy policies.
Contact us
The Game of Makeup
C 1070, opposite Lucknow Dental Clinic, Arawali Marg, Indira Nagar, Lucknow, Uttar Pradesh, India
- Registration — Aaliya: +91 77040 40003
- WhatsApp: +91 77040 40003
- Email: sarahiskhan1@gmail.com
- Customer support: 10:00 AM to 6:00 PM IST
See also our Terms & Conditions, Refund Policy and Contact page.